ABOUT
About Urbivista
Urbivista was founded by professionals with complementary expertise in analytics, legal reasoning, and market strategy. The company blends structured analytical methodology with real world business development experience to deliver defensible, data driven location intelligence for enterprise decision makers.
Leadership
Complementary strengths across product strategy and growth execution.
- Defensible decision frameworks
- Clear assumptions and reporting
- Client led implementation support
Jon Schmaltz
FounderFounder and Head of Product and Strategy
Jon founded Urbivista with a vision to bring structured analytical thinking and defensible decision frameworks to site selection and market evaluation. With decades of experience as a business and real estate attorney, he contributes deep expertise in risk assessment, regulatory awareness, and transaction level analysis.
His background advising companies across real estate, hospitality, and health care industries informs Urbivista’s emphasis on compliance minded strategy and long term defensibility. Jon also serves on the board of the Valparaiso Economic Development Corporation, providing regional perspective and insight that shape Urbivista’s analytical foundation.
Luke Seifert
Co FounderCo Founder and Head of Growth and Operations
Luke leads Urbivista’s client engagement, partnerships, and market expansion efforts. He brings a background in sales leadership, project management, and business development, with experience guiding complex projects from concept through execution.
His professional focus centers on translating technical analysis into clear, actionable recommendations for organizations making high impact location decisions. Luke works directly with clients to ensure Urbivista’s insights align with measurable business outcomes and real world implementation.
Want to see Urbivista in action
Request a briefing and we will walk through your use case and recommended next steps.